how does it work
Illustration Design Process
The design process is a structured approach that guides designers from initial concept to final execution, ensuring the creation of effective and meaningful designs.
01.
Plan & Sketch
Plan & Sketch is the initial phase of the design process where ideas begin to take shape.
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Planning: This step involves defining the objectives, understanding the target audience, and outlining the project’s scope and constraints. Research is conducted to gather insights and inspiration, ensuring the design will meet its intended goals. Planning helps set a clear direction, budget, timeline, and resources needed for the project.
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Sketching: Once the plan is in place, the designer moves to sketching ideas. This step involves quick, rough sketches that explore different layouts, compositions, and concepts without focusing on perfection. Sketching helps visualize the direction and allows for experimentation, providing a foundation for further development and refinement in later stages of the design process.
02.
Digital Refinement
Digital Refinement is the phase where initial sketches and concepts are transformed into polished, high-quality designs using digital tools. During this stage, designers focus on fine-tuning the visual elements such as color schemes, typography, and layout, ensuring consistency and precision.
Royal Blue
Medium Blue
Teal
Dark Blue
03.
Pulling Colors From Existing Brand & Identity
Pulling Colors from Existing Brand & Identity involves extracting and using the primary color palette of a brand to maintain consistency and strengthen brand recognition across all design materials. This process includes identifying the key colors used in the brand’s logo, website, marketing materials, and other assets. By adhering to these established colors, designers ensure that the new designs align with the brand’s established identity, promoting a cohesive and unified visual presence. This approach helps maintain brand integrity while making sure that new designs resonate with the audience and stay within the brand’s aesthetic guidelines.
Results
Final Result
Testmonial
“Exceptional Service and Stunning Designs!”
“We had the pleasure of working with this team for our rebranding project, and the results exceeded our expectations. They truly understood our vision and crafted a design that perfectly reflects our brand’s identity. The attention to detail and creativity they brought to the table was outstanding, and the final product has had a significant positive impact on our business. Highly recommend their services!” – Lisa M., Marketing Manager
Portfolio
Related Work
HEALTHCare Illustrations
